The Market on Market (The MoM) is a full-service grocery store where food insecure children, pre-K through 12th grade, and their families can shop to choose the food that is best for them. NourishNC offers an in-house grocery store and a mobile grocery store that goes wherever our kids need us.
NourishNC uses your donations to stock a brightly colored, bilingual, full-service grocery store where families are empowered to choose the food that is best for their children’s tastes, dietary needs, and cultural background. The MoM provides a dignified customer experience where children and families can shop together while sampling items from our recipe demonstration station and listening to lively music. This model maximizes donor dollars and reduces waste by allowing families to choose the food they will use and leave the rest for others.
“The new Market on Market option to shop and pick what my daughter likes is something she looks forward to each month and prevents food waste by not receiving items she doesn’t care for. We have really enjoyed getting to choose the food she receives. It’s also something we get to enjoy together and I feel it’s a small way of teaching her an important life skill – choosing the food she wants to eat, ‘shopping’ for it and teaching her how to prepare it. It’s instilling food knowledge and confidence in herself. Thank you NourishNC for blessing us monthly.”
Parent of a child on the program
families shopped our Market on Market last year
How Does It Work?
- Children are referred by school personnel, pediatrician offices, and NourishNC’s community partners including other child centric nonprofits and community social workers. Children are then enrolled by New Hanover County School Social Workers or Family Counselors.
- The families of middle and high school children can shop the MoM year-round. For all school breaks, children on the Backpack Program are invited to shop the MoM as well. The amount of food each family receives is determined by the number of children in the home.
- Families cook and eat nutritious meals together. Good food feeds the body, mind, and soul!